Tips and inspiration for changemakers from the social impact crowdfunding website, StartSomeGood

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Practical Tips for Key Social Media Platforms

An excerpt from social entrepreneur and best-selling author Darian Heyman’s book Nonprofit Fundraising 101.


Ask questions. If your post ends in a question mark instead of a period, you can expect twice as many likes, comments, and shares; the currency in today’s “attention economy.”

Use photos and videos. Typically, you’ll generate twice as many likes, comments, and shares if your post includes a photo, four times as many with a video. If you use a video on a crowdfunding campaign, according to crowdfunding platform Razoo, you’re likely to receive eight times the amount of donations!

Use the right photos. Since people will likely only see the small thumbnail version of your photo, cut out the background and use cropping to zoom in on one subject. Ideally, use photos with pictures of people or animals, and focus on faces. As author Guy Kawasaki likes to say, “ABC: Always Be Cropping.” Don’t use boring photos—instead of people posing next to a house they just built, use an action photo of them carrying a ladder or building a roof. Use photos that capture your work in action and convey a sense of impact.

Promote the right posts. If you have a budget and choose to do promoted posts on Facebook, choose posts that have the best response rates, rather than promoting donation requests and other posts that fall flat. This may seem counter-intuitive, but your resources are best spent promoting posts that have proven to be most engaging.

Keep it short. Ideally, under 80 characters. found a 66 percent increase in engagement when you get to the point.

Learn about your donors. Upload your email or donor list and see how many of them are on Facebook. You can use Facebook Ads to gain invaluable donor segmentation information about them, including household income, home ownership, device use, how active they are on Facebook, how much they engage with your posts, etc. The more you know about your donors, the better equipped you are to effectively engage and solicit them!

Reply to comments. Again, think of social media as a digital cocktail party. If someone at a party says, “Hey, nice dress,” you need to say “thank you” and reply back. If someone posts a comment or asks a question, reply in a polite and conversational manner.

Leverage Facebook Insights. To succeed at engaging people, you need to listen. Insights is a free analytics tool that allows you to analyze your posts and how they perform, that is, how many likes, comments, and shares or retweets they receive. It will also help you determine when the majority of your users are online, which can help you plan the timing of your posts. (Facebook Insights is accessed through a tab at the top of your page when you’re signed in as an administrator.)


Ask for retweets. Include the term “Please Retweet,” often abbreviated as “Pls RT,” to significantly increase the percentage of people who share your posts.

Use photos, videos, and links. Just as with Facebook, this will encourage people to spend a few more seconds with your content and increase the likelihood that they share it.

Recruit influencers. Twitter is a great place to make initial contact with donor prospects and key influencers like celebrities, leading academics, journalists, and bloggers. But before asking VIPs to support you, build up your social capital by retweeting them and writing comments on their posts.

Get your leadership active. Having your executive director and other leaders active on Twitter develops additional communication outlets for your organization and can establish them as thought leaders in your field.

Use keywords. Add keywords and hashtags to your profile so that people interested in your cause will find you when they search. Using these in your posts will also help people who aren’t following you find your content and organization. Create a hashtag. Come up with a short yet descriptive hashtag to include in many of your posts. Ideally, it’s something that others in the field can adopt as well, promoting your thought leadership. For example, Social Media for Nonprofits launched #SM4NP, which is now widely adopted by others in the industry.

Use lists. Lists help you easily screen content and manage different categories of users. For example, if you are a breast cancer organization, lists can help you easily look at what’s trending from breast cancer bloggers, pharmaceutical companies, academics, journalists, competitors, as well as things like campaign hashtags.

Use tools. Social media tools like Hootsuite will help you manage mentions, scheduling, and lists. Use tools like Klout (available as a Hootsuite plug-in) and BuzzSumo to identify key influencers in your field, so you know who to cultivate and prioritize.

Be active in the Twitter community. Twitter is a circular economy. Participate in Follow Fridays by sharing the handles of other leaders and organizations in your field on Fridays and including “#FF” in your posts to gain social capital. If someone mentions you with an @ sign, especially if it’s an influencer, you should definitely take the time to retweet it and thank the person.


Get your board and volunteers to link to you. When people include you in their profiles, it gives you additional exposure, and since this is a relatively new feature and not many nonprofits are using it, you will stand out.

Ask questions. People on LinkedIn tend to be very engaged, and you can receive well-thought-out answers to robust and complex questions. This will help you to build conversations and further engage people.

Start a Group. You can create a LinkedIn Group for free, which is a great way to mobilize and engage your community of interest. Invite people to join and make sure to post content, questions, or links to a blog post or article at least twice a month.

Ask for testimonials. Ask past employers, partners, and clients to write testimonials for your organization and on your personal profile. This provides credibility and reinforces your expertise.


Create “Call to Action” overlays. YouTube offers nonprofits free access to this service, which increases subscriptions by 400 percent by creating a pop-up window inviting visitors to subscribe or even donate.

Keep it short. Keep your videos on YouTube and crowdfunding sites short, ideally 90 to 120 seconds. This will result in people watching the video when they first see it, instead of being daunted and saving it for later, which usually means they’ll never watch it.


Use hashtags. Just as on Twitter and Facebook, hashtags are a great way to create a conversation and create more avenues to your presence.

Focus on faces. The photos that typically receive the best response are close-ups of people’s faces and animals. Remember Guy Kawasaki’s ABC: Always Be Cropping.

Use action shots. As mentioned in the Facebook tips, instead of staged pictures, use images of people in action, delivering impact.


Girl power. Pinterest is a great place to reach women, as they’re two thirds of their audience, which recently surpassed 100 million users a month.

Get visual. This platform is best suited for visuals and infographics, both for finding and posting.

Darian Rodriguez Heyman is an accomplished fundraiser, social entrepreneur, and best-selling author. His work “helping people help” started during his five-year tenure as Executive Director of Craigslist Foundation, after which he edited the best-selling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley & Sons) and co-founded the global conference series, Social Media for Nonprofits and Sparrow: Mobile for All. His new book, Nonprofit Fundraising 101, is the first truly comprehensive yet practical guide to all aspects of fundraising for your cause, and chapters 15 – 18 are dedicated to online giving. Heyman is also an in-demand fundraising consultant and a frequent keynote speaker at social impact events around the globe.


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Social Entrepreneurship with Simon Sinek: An Except from Rank & File Magazine

An excerpt from Rank & File magazine.


Award winning author, motivational speaker and leadership guru Simon Sinek, who uses the power of storytelling with a parable-like quality, first planted his concepts of “Start With Why” and “The Golden Circle” into the hearts of our corporate executives back in 2009, spawning one of the most popular TED Talks of all time.

To date, Simon has penned two best sellers — “Start With Why: How Great Leaders Inspire Everyone to Take Action” and “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.” Beyond writing, Simon works as an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world, and he regularly comments for respected local and national media outlets like NPR and The New York Times.

Accolades aside, Simon embodies his teachings. He is approachable, humble and generous with his time. These character traits are exactly what made Rank & File aspire to sit down with Simon to discuss social entrepreneurialism, including the biggest mistakes that social entrepreneurs make, why cultivating inner character is a critical step in the leadership journey, and how leaders should become guiding “Cause Holders” for their companies. During our interview, we spoke in length about the benefits and dangers in the growing social enterprise trend — a topic about which Simon holds some strong opinions.

“I like the idea of social entrepreneurship, but to fully embrace the goodness of social entrepreneurship you have to treat everyone right,” he told Rank & File. “Not just the chosen receivers of your goodness.”

Simon went on to explain that he thinks the term “social enterprise” may be thrown around too loosely. From Simon’s view, the key to developing a successful and impact-driven social enterprise is to first look internally before projecting externally. Practically, this means focusing heavily on your company’s foundational values and character and allowing this core element to act as the lead domino for all of your outward-facing programs.

“You have all these well-intended young entrepreneurs out there [wanting] to do something of social importance, looking externally,” said Simon. “And yet, while building their companies, they may mistreat their own people. It’s like being a child psychologist but abusing your own children. It doesn’t make sense. And so I find it fascinating how people can be so obsessed with an external while ignoring the internal. To be good at anything, in any company, it has to start from within.”

This challenge comes at an opportune time, as thousand of young people approach social entrepreneurialism with a new enlightenment to accomplish social good through their startups. So what are the keys then to fully embrace the calling of our responsibilities as social entrepreneurs? How do we go forth as strong leaders that focus internally when we may be fighting to keep all the wheels on our fragile businesses in the marketplace? Sinek’s teachings challenge us to dig deep.

In the spirit of shifting our perspectives to focus on the internal rather than the external, Simon encourages us to cultivate humility.

We social entrepreneurs have a tendency to view our business models as superior to mainstream programs and organizations. Indeed, we are often guilty of forming cliques and belittling traditional methods of conducting business and outreach.

From Simon’s perspective, abandoning this superiority complex and developing humility will actually allow us to have greater social impact, both personally and professionally.

“[Having] the word ‘social’ in your product or business [mission] doesn’t actually mean that you are a good company,” said Simon. “And not doing those [social good] things doesn’t make you a bad company. You can make any type of widget and treat people right. And the people who work for you will have better marriages, treat their kids better, and treat people that they interact with on a daily basis better, and they will have a great impact on the community.”

Simon didn’t disparage the value of social entrepreneurship or individuals’ desires to achieve social outcomes through their business models. Yet, his advice cuts through the hype often associated with the social good sector, reminding us to get back to the core — the ABC’s, so to speak — of what it means to be a social entrepreneur. Among other things, having a humble attitude entails respecting traditional business models who conduct their affairs with integrity and treat their employees and stakeholders with dignity.

Become a Holder of Your Cause.

In the social enterprise space, we hear a lot about “social innovation,” especially as it relates to sustainable energy and technology. But what do we mean when we use the term? Usually, we’re describing a tangible, specifically applied approach to making change through new models while challenging norms and bureaucracies, achieving new levels of efficiency, and defending the inherent rights and dignity of human beings.

However, Simon pointed out that these models are only social enterprise products. He developed this idea using a classic example: Apple.

“The product, no matter what it is, is just the manifestation of an underlying cause,” he said. “Steve Jobs’ obsession was empowering people to stand up to the status quo. That was their cause. The personal computer was the manifestation of their cause — a product that gave an individual power to compete against a corporation.”

Next came the iPhone. Prior to Apple, cell phone functionality was determined by cell service providers. “Apple showed up and said, ‘No, we are going to tell you what the phone will do,’’ placing all of the power into the hands of cell phone manufacturers and, ultimately, consumers themselves. With the development of the iPhone, Apple challenged the status quo yet again, fulfilling one of Jobs’ core values.

“The key for Apple and all of us is not confusing our innovations or our products as our cause,” said Simon. “They are three separate things. Innovation doesn’t come from our social desire to give and solve world poverty, although it’s a great thing to do. The innovation comes from actually having a disposition, actually having a cause, and actually having a why…”

Remember that your social innovation models and your solutions to problems are not your cause. They are your products and services.

Identify your root cause. What is your underlying motivation for developing these innovative products and services? Dig deep — past the tangible, past your approach, past your mission statement, and past your goals and objectives. Ask yourself “Why?” again and again until you know what underlying motivation or belief is fueling your efforts. Then keep your cause at the forefront of everything that you do…

The full version of this story, including Simon’s 7 Steps for Students of Leadership, is available in Rank & File Magazine. Rank & File is much more than a magazine. They are a community of risk-takers, like you, who believe people are worth serving and business can create change. Download the Rank & File App for Apple and Android today to start reading for free.

Photos in this article courtesy of © Simon Sinek, Inc.

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7 Reasons StartSomeGood Has the Highest Success Rate in Crowdfunding


When we started StartSomeGood, it was because we saw a real need for a platform designed specifically for social entrepreneurs. We saw the existing crowdfunding platforms, and knew we could craft something better to get better results.

And that’s exactly what we did. When you start a crowdfunding campaign with StartSomeGood you have the better chance of success than with any other platform*. Here are 7 reasons why:

1. We were created by social entrepreneurs, for social entrepreneurs.

Who knows what a social entrepreneur needs better than another social entrepreneur? Before we put pen to paper, we sat down and discussed what challenges we had faced in securing funding for changemaking projects. We talked about how raising money for social good is different than raising month for other projects. And then we created a product specifically designed to meet those needs.

2. We have a unique tipping point model.

“What in hell is a tipping point?” –question we get a lot.  Sometimes people have no idea, and sometimes people think we’re talking about that Malcolm Gladwell book. But no, the tipping point is our unique approach to structuring a crowdfunding campaign.

With some crowdfunding platforms you don’t get your donations unless you fully meet your goal, which can be challenging to project creators: should they make the goal the full amount needed, or go with a lower number that will still effect change?

With other crowdfunding platforms you get all the donations no matter what, which can be a deterrent for backers: if a project doesn’t get the full amount, what happens to their donation? Can the project use it for whatever they way?

So we found a better way: the tipping point. Projects set two goals: the first “tipping” point is an amount of money necessary to start good. The second “stretch goal” is the amount to fully fund the project.

With two checkpoints, entrepreneurs can be ambitious with their goals, and backers can know exactly where their donation is going.

3. We give you the best advice and support.

Helping project succeed is so important to us, we have a global team dedicated to it. When you start a project with StartSomeGood, you’ll be assigned a designated team member who can help you optimize your pitch and help solve any problems you encounter. This personal touch is a key to our success rate.

4. We back the organizations and entrepreneurs that back themselves.

StartSomeGood helps entrepreneurs in many ways: our beautiful website, sharing tools, linking your campaign to our community, our global support team, etc. All of these tools are important, but the most important factor to success is the commitment of the entrepreneurs and organizations using our site and their ability to inspire a community around them. We simply do our best to help boost their efforts.

5. We have the most dedicated team in the business.

As mentioned, StartSomeGood was created by social entrepreneurs, and we have been staffed by social entrepreneurs ever since. From our web team to our communications team to our support team, our staff and volunteers are passionate about creating lasting social change, which means they are passionate about helping you succeed.

6. We have innovative partnerships to help you double your money.

We partner with businesses, foundations and governments to boost the funds raised by selected social benefit projects on our site, often by providing up to half your funding goal up-front. This is called “Crowdmatch.”

Crowdmatch sees a funding partner support a group of projects either from the start of their crowdfunding campaign, by providing up to half of the funds they are seeking, which then needs to be matched by the community, or at the end, based on meeting specific goals.

The goal of Crowdmatch is to better connect philanthropic giving with community aspirations and impact investing with market input.

The combination gives social entrepreneurs and nonprofits the best chance to raise the funds and rally the community backing they need to do good, while making institutional funding more targeted and impactful.

7. We’re a certified B Corp.

Okay we’re not actually sure this boosts your success rate but it does mean that when you succeed you can feel good about who you are partnered with. B Corp is a global holistic certification for companies that act in the best interests of people and planet. There are now more than 1500 B Corps globally and we’re proud to be one of them! Find out more about B Corps here.


Ultimately, what this all comes down to is that we really care about helping you raise the funds you need to change the world. Many crowdfunding platforms, including in the social change sector, are not optimized to do this. Their focus tends to be launching as many projects as possible with as light a touch as possible, even if the vast majority then fall short of their goals. But we’re not into that. We work with few projects at a time but we actually work with you to help you reach your goals, because it’s only when you reach your fundraising goals that you can launch your project to change the world, and that’s what we’re here for!

So, let’s change the world together!

Want to change the world together_001

If you need to raise funds to change the world, we’d love to help. Just click “Start a Project” on our homepage and tell us what you’re working on!

*Source: Entrepreneur Magazine, January 2016. Platforms reviewed were Kickstarter, IndieGoGo, Fundrazr, Crowdfunder and Rockethub.

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Igniting Passion

StartSomeGood team at our global retreat.

Stars in the StartSomeGood constellation share some of what drives their passion and purpose. Check in with Luke Pearson, Tom Dawkins, Kathryn Kreps and Stephanie Arrowsmith on what gets them out of bed in the morning and keeps them going throughout the day.

I asked this inspiring quartet how did they first become passionate about change-making? luke_pearson_creative_commons_paul_hagonLuke said: “I have always been passionate about making positive changes in the world but I didn’t always know how to go about it, and I guess I am still learning things every day about the best way to get people to change their minds about a given issue, or to get active in causes they believe in. Once upon a time I was a teacher, and inspiring a belief that we can all have a positive impact in the world around us in big or small ways was the main reason I became a teacher, but really it was when I took to social media that I saw an opportunity to effect change on the issues I care about, just by telling my stories and watching it resonate with like-minded people around Australia and overseas as well.”

Tom Dawkins also had an early start in changemaking:”I grew up in a politically-minded household, but it was at the age of 16, during a year-old student exchange in the US, that I discovered my sense of purpose. I was fortunate enough to be selected to attend an amazing event in San Francisco – the State of the World Forum – as one of 32 youth representatives from 28 countries, which awakened in me a strong commitment to being a changemaker. TDSSGThe experience I had – of being included, empowered and having my voice heard – was one I felt strongly that all young people, and all people, deserved access to. While I had been the beneficiary of this system I knew the current model of “youth empowerment” was broken. It was haphazard, tokenistic and biased towards wealth. I felt we had to find ways to do better, to activate more people as changemakers and give them the tools, support and encouragement to help them succeed, and that’s more or less what I’ve been working on ever since, with a particular interest in how technology can create more accessible platforms for community-building and changemaking, such as StartSomeGood!”

Beyond systems and at the heart of all changemaking is pebeMWWKPaople according to Kathryn: “I’ve always had what could charitably be called an overdeveloped sense of justice. From an early age I saw that people around me didn’t always have access to the same opportunities, and that never sat right. Over the years my activism has taken many forms, but I’ve never lost people-first focus.”

Making a shift from Indonesia to Australia set the scene for Stephanie to get her first taste of activism in high school.  “I started volunteering for the Oaktree Foundation when I was 17 years old as an ambassador for the Make Poverty History Roadtrip: a national campaign to increase Australia’s contribution to foreign aid and increase public awareness around Australia’s role in international development. It was the first time I got to experience what it was like to be part of a movement that resulted in tangible policy change and action (our PM increased foreign aid to 0.5% GDP – an all time high for Australia!). This involvement with Oaktree led me to take up more leadership positions, align my studies towards international health and development and work in the field projects in India, Guatemala, Indonesia and remote Western Australia. After experiencing developments at the grassroots, I took up a role in campaigning and advocacy with Global Poverty Project in New York City – which gave me yet another perspective on digital activism on a global scale, working with multilateral organisations, corporations and world leaders to influence change.  Since I can remember I’ve always been fired up about poverty alleviation, exploring solutions at a grassroots level as well as at a structural and policy level. dHbXUs-GBefore moving to Australia, I was born and raised in Indonesia and was constantly exposed to extreme inequality that I couldn’t quite understand or accept, so it was hard to ignore. Getting a better education and having the safety of living in a place like Australia was not just an opportunity – it was a responsibility to do something meaningful with my life and to ensure future generations don’t have to face the injustices we have today.”


How did your passion get ignited?

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Interview Spotlight: Mighty Good Undies

An interview with Mighty Good Undies, a new underwear company making super soft toxic-free underwear from organically grown, Fairtrade cotton, sewn by adults who get paid a living wage, at a price you can afford. Change the world by changing your undies. 


What does ultimate success look like for you and your project?

Obviously success is reaching our goal, but for us it is more than that. We want our supporters to be as excited as we are about Mighty Good Undies and our mission to bring certified organic and Fairtrade cotton undies to the market at an affordable price point.

Why did you choose StartSomeGood as your partner?

We loved the personal approach of StartSomeGood and the fact that we were not going to get ‘lost in the crowd’ of projects. Also, the focus of the StartSomeGood site on social enterprise, community and environmental projects was really attractive and fit in well with our brand ethos.

What kind of support do changemakers in your community need?

We see our community as the ‘ecofashion’ community who are actively trying to find new ways of producing our clothes by addressing the enormous social and environmental impacts of the textile industry.  These changemakers need support in getting the message out there about ecofashion and their brands and pathways to working with major retailers so that we can upscale our work.

What’s your number 1 piece of advice for people who want to make a positive impact?

Have a really clear vision of what you want to achieve. And keep on coming back to that through the good and hard times. It will keep you centered and focused.

To learn more about Might Good Undies or to pledge support, visit here.

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Best Podcasts For Social Entrepreneurs and Changemakers

Guest post from Social Good Stuff.

If you’re in need of some guidance or inspiration as you try to change the world, plug in and stuff yourself with these excellent social change podcasts.

If you’re not sure what a podcast is, they’re basically free radio shows you can access via your smartphone. From captivating interviews with today’s most inspiring changemakers to news on the most pressing social issues facing the planet, you can listen to podcasts anywhere at any time. Podcasts are an excellent way to get inspired, advance your professional skills by learning new change-making tools and strategies, and stay up to date with what’s happening in world of social enterprise. If you’re new to podcasts, here’s a quick primer on how to subscribe to a podcast on your phone so you can listen on the go.

Whether you’re a serial social entrepreneur looking to advance your social impact or simply itching to learn how to foster positive social change, here’s a perfect list of regularly updated podcasts just for you.

The ChangeMakers Podcast | Podcast | Website

Each week, Andréa Ranae chats with amazing women entrepreneurs and changemakers who are making a difference through their life and work. This show is for women with a deep desire for change in the world.

Do Good Better | Podcast | Website

Frank talk about social innovation and the not-for-profit sector. Gain insights on trends and issues facing social innovators, social entrepreneurs, socially responsible businesses, and not-for-profit leaders. Host Trina Isakson blends rants, conversations with expert guests, and listener Q&A to share knowledge about social innovation, social enterprise, corporate social responsibility, social finance, social purpose businesses, and careers.

Humanosphere Podcast | Podcast | Website

Humanosphere exists to tell the stories of the global poor and the people who are working to change the world. They are an independent, non-profit news organization devoted to making news about the global fight against poverty and inequity as engaging as a cat video, an explosion, a celebrity in rehab or a celebrity cat exploding in rehab. This weekly podcast looks at the world of global health and the fight against of poverty with Tom Paulson.

The Impact Podcast | Podcast | Website

The topic of social impact is the focus of The Impact Podcast by Innov8social. Join founder, host, and author Neetal Parekh in exploring the emerging and exciting space of social innovation, which leverages fields such as technology and business for good and hear her first-hand reflections and experience as a founder. Meet global social entrepreneurs, thinkers, doers, and investors, and discover meaningful ways you can engage in the space and reach your impact potential! 

Inspiring Social Entrepreneurs | Podcast | Website

Inspiring Social Entrepreneurs talks to experienced and successful social entrepreneurs and change makers, committed to building a better world. Learn about honest challenges and important successes social entrepreneurs face in fundraising, choosing a legal structure, finding a business model, and measuring their impact. Soak up inspiring stories and learn how different social entrepreneurs stay focused and motivated.

PRI Social Entrepreneurship Podcast | Podcast | Website

PRI’s Social Entrepreneurship Podcast highlights social entrepreneurs featured in PRI’s portfolio of programs. Listen to change agents as they seek creative, inventive, and sustainable approaches to seemingly intractable issues of our time, such as poverty, climate change, and global health.

Samira Stalks | Podcast | Website

This podcast brings you interviews with reckless dreamers and their stories of entrepreneurship, innovation and impact. Each week, Samira Sohail talks to dreamers from an eclectic mix of fields, weaving through their professional and personal journey to uncover the secrets to their success (but sure to talk about failure too)! Pick up business education – from funding, strategy, and operations to marketing – to help you follow your own reckless dream. 

The Social Enterprise Podcast | Podcast | Website

A monthly podcast hosted by Rupert Scofield, author of ‘The Social Entrepreneur’s Handbook’, explores the challenges of starting, building, and running a social enterprise. You’ll hear established social entrepreneurs share their insight and experience, and will find out how you can get support at the beginning of your journey. 

Social Entrepreneur | Podcast | Website

Hosted by Tony Loyd, this is a podcast for aspiring and early-stage social entrepreneurs, and for those who want to make an impact on the world. You’ll hear the stories that led them to becoming change makers, as well as the grand challenges and solutions that they are creating. The guests give advice for early stage and aspiring social entrepreneurs, each episode ends with a call to action.

The Social Entrepreneurship Diaries | Podcast | Website

The Social Entrepreneurship Diaries are Andreia Barbosa personal account of her travels in European social entrepreneurship. She organises the contributions of different makers and thinkers (through interviews and chronicles) comparing and questioning the findings she makes along the way. Institutional producers provide advice and support at various levels, including access to knowledge and practice as well as production and communication expertise. 

SproutCast | Podcast | Website

SproutCast chats with changemakers, social entrepreneurs and innovators, and for purpose leaders about how to create positive impact in society and shape a better world. In each episode you’ll discover actionable tips, tactics, strategies, insights and advice on a wide range of areas. Listen to find out exactly what it takes to have a positive impact on society and make the world a better place.

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Interview Spotlight: Drizzle

An interview with Drizzle, a clothing company founded to provide sustainable funding for youth environmental initiatives.

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Where did you get the original inspiration for this project?

As many non-profits struggle to acquire funding to run their programs, we wanted to develop a sustainable source of income for our youth environmental initiatives by creating a social enterprise clothing company. We have always had a passion for apparel and sustainable fashion, and after doing a bit of research, we dove right into it.

Why did you decide to crowdfund?

Crowdfunding is a great way to raise money AND build a community of support. We want Drizzle Apparel Co. to become not only a great social enterprise, but also a movement for environmental youth empowerment. Crowdfunding is allowing us to accomplish both goals.

One of the shirts available for purchase through Drizzle.

Design for a future Drizzle shirt.

What does ultimate success look like for you and your project?

Ultimate success for us is empowering a generation of youth to protect the planet and take into account the environment into every decision they make. Today’s youth will be tomorrow’s leaders, and we believe if they are empowered to protect our planet, they will consider the health of our environment in every decision they make as adults.

What are you enjoying most about StartSomeGood?

The StartSomeGood community is fantastic. The team has been extremely supportive and helpful, and those who follow along have been very supportive as well. I know that if we reach our goal, we will have the StartSomeGood community to thank.

To learn more about Drizzle, or to pledge support, visit here.